The most common and instant way to send yourself to the top of the search engines is to pay per click with major search engines like Google and Yahoo.
Due to the amount of sites on net it is very important to ensure you manage your imformation to give you the best results from your clicks and hit the audience you are trying to attract.
Here at Venn we can manage your pay per click advertising to a budget that will make sure you are not spending beyond your limit and clocking up thousands of pounds in advertising fee's.
Combining Pay Per Click and various other types of advertising is recommended. This gives you a variation on your marketing and could help you pin point your customer.
Also take a look at Direct Marketing and Web Optimisation.